During the 1960's, when Charles Beckendorf was thinking about launching his first series of prints, the public was not as educated in art as they are today. Charles knew that his subject matter would have to appeal to the majority. He also knew that his products had to be priced so that anyone could afford to purchase what he created. He felt that if people started buying inexpensive prints and visiting art galleries, they would develop a taste for art, and in time would become serious art buyers. He was right… People have developed a taste for quality art.

Charles grew up in Mathis, Texas, where he had the opportunity to spend hours on large ranches. Generous land owners gave him permission to wander freely over their ranches and he...