John LaGatta enjoyed painting women more than anything else. It worked well for him as an illustrator and as a result, he and his wife were able to live a very comfortable lifestyle. His career was substantially taken with illustrating women for romantic stories, as well as creating exotic fashion illustrations, and eye-catching advertising pictures of his beautifully idealized women.

LaGatta's images appeared in the nation's famous most publications; Life, The Ladies' Home Journal, Cosmopolitan, Delineator, Women's Home Companion, and Associated Sunday Magazine. His advertising accounts were with a number of the nation's important corporations, including Ajax Rubber Company, Andrew Jergens...